Pay Up Front

We don't always get to define the terms. No one is going to offer you 72 months of zero interest financing for a sub 6min mile. Often, we're presented with a situation which we have to make the best of and our options are limited. This is rough when you have to take a faithful step towards the future that requires walking through a mud puddle, or stepping on dog shit. Sometimes though, this is what we have to do right now so that we can be where we need to be down the road.

Fitness doesn't take plastic - Cash only MF'ers.

Human beings are unique in our ability to deal with delayed gratification. Choosing the wrench is a direct application - We can accept hardship and suffering in the short term, in favor of some future reward. We do this all the time in CrossFit. We feel the nearly unbearable pain of 2k row - something like getting hit the dibble with a sledgehammer by King Kong - so that we can get that pat on the back for a job well done. Even further down the road, it's a step on the road to being a piece of twisted steel.

Our coins are a little larger than what you're used to.

Fitness doesn't take plastic - Cash only MF'ers. We can't borrow and bargain our way to a huge back squat or a sub 3 minute Fran time. Want to be a "Navy Seal Olympic gold medalist wrapped in a fucking suit of body armor?" Straight cash homie. There's no layaway, no online store, and no rewards points. The currency of fitness is blood, sweat, tears, and sheer force of will.



None of us have the cheddar to just write a check or fork over the dead presidents - the price is far too high. We have no choice but to work our asses off in the CrossFit kitchen to pay for our dinner. We pay the tab in advance with dead lifts and burpees...pull ups and snatches. If you want to be a fire-breathing beast and run through walls like the Juggernaut on a trenta black-eye, you're gonna have to hurt first. Pay up front, sucka.